The Visitor Attraction Company

Ferrari World

The Brief

When the Abu Dhabi government purchased a shareholding in Ferrari, Aldar the state property developer, retained us to advise on the potential of developing a visitor destination based around the brand.


Key Tasks

We prepared an outline  concept and market /feasibility appraisal  for Aldar & Ferrari which included Ferrari theme park, water park, hotels and retail outlets.

The Result

Ferrari theme park opened October 2010
Water park opened December 2012